Project: Rebranding of DMS Energy to DMS Tinting & Graphics

Brief: The business DMS Energy has been around for over 30 years. The implication of the ‘Energy’ in the business name was that the application of Window Film would save energy for your home, office or car. Unfortunately with the rise of solar panel installations on homes, most potential clients thought the business was a solar panel provider. The name also didn’t reflect the additional services that were offered to business clients (and homes) for decorative films, custom computer cut graphics and the newly entered digital printing market.