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Project: Vista Visuals Rebranding

Back of Vista Visuals Business Card 2021
Brief: Recreate a new fresher image for a 70 year old brand in the office products market. Redesign a ‘V’ inspired logo with the new corporate colours, but heralding to the history of the logo. Created in a format that can be used on all types of packaging and branding within the business.
Client: Vista Visuals Australia

https://www.vistavisuals.com.au

Services Completed:

Project Overview

Redesign the logo to incorporate the traditional 'V' element while having colours and a focus that reflects the current market. Creation of new business cards and utilising the new design and colour themes on updated packaging. The created design not only features the traditional 'V' design but also represents the edge of a whiteboard or pinboard. These are the main manufactured of the company.

Project Overview Image for esPecially Yours
Photo of Key Challenges with eSpecially Yours

Key Challenges

Communication of the brand and feel to the Managing Director and key team members - some of whom had been with the business for over 25 years. Creating a logo and colour scheme that could be integrated into packaging requirements plus more visible icons like business cards and the website.

Technologies Employed

Adobe Suite

Photography

Engagement Duration

2019

Thru

2022

Our Process

Step 1

Identify project goals and requirements.

Step 2

Develop initial concepts and designs.

Step 3

Launch the project and assess outcomes

Step 4

Identify project goals and requirements

Images of work completed
Back of Vista Visuals Business Card 2021

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